Denise D. Pieratti

Engagement Manager, Element K

Denise Pieratti has been in the vanguard of the Information Technology arena for over twenty years. She has consistently been a leader in evaluating, embracing and training others in the new technologies that were emerging and soon to be employed by the general business population. Her career has been a microcosm of the growth of information technology and its ability to turn a corner and emerge changed but better.

Denise began her career in Information Technology at Xerox. Among her accomplishments was converting paper-based training into Xerox’s first hypertext training product. She led the group that developed internal business applications
and web sites for Xerox Corporation. She designed a usability lab, and trained staff on observational techniques, videotaping, data analysis and reporting techniques that were implemented in the Xerox.com portal, as well as sales force automation tools and financial modeling applications. By 2000 she was managing internal/external marketing and press communications as Strategy Manager for the Document Solutions Group.

Throughout her career, Denise’s contributions to supporting women in technology have been exemplary. Several organizations have recognized her contributions. In 2001, she received the Italian American Woman of the Year in Civic Affairs award presented to recognize the contributions of women today so that the next generation will form positive self-identity and be encouraged to carry on work for the common good. In 2002 she received the prestigious “W” Award, presented by the Rochester Women’s Network for her work on behalf of women, for providing the inspiration of leadership, and for giving of herself so that other women may learn, grow, advance, and succeed.

In her personal time, Denise brings her love for figure skating to the Genesee Region Special Olympics as a figure skating coach. She is a Big Sister to a young woman in the Rochester area and has been with her for over 3 years now. Denise is an active member of her church and volunteers her talents as an expert quilter by donating her exquisite hand made quilts to raise money for women and families in need in our community.